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  1. Integrating Owned, Earned & Paid Media For Better SEO

    Google's Webmaster Central Blog has expanded the definition of search engine optimization to include marketing: Note the mention of social media as a means to gain "greater awareness of that on the web, which can translate into more people link to...

  2. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Last week Google announced the removal of thousands of link selling websites and we are hearing of a manual spam penalty against Sprint this week. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the...