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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    And for links we couldn't get taken down, I always knew we had the disavow tool as a last resort. Disavow Tool and Reconsideration Requests And that's a perfect use for the disavow tool. He explained the full story, including how we found the links...

  2. Search Marketing Integration Starts With Your Sales Team

    This can fuel keyword research. If used properly, social can be an incredibly powerful sales tool. These relationships can be used for link building purposes. Link Building These sites can provide solid link authority (not to be confused with...

  3. Creative Content Marketing: Winning Hearts, Minds & Wallets

    Visualize Trends: Export data on trends such as SEMrush, Google's Keyword Tool, Majestic SEO, and Ubersuggest. As part of this process, research, auditing and listening are of key importance. You can also create content by analyzing inbound link text

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    Understand the audience: Using existing research data, social data insight, analytics, keyword research, what they are currently sharing via social and eventual persona development. Audiencewise also has a tool to help you understand who has...