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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So popularity is some sense is a measure of where people go, whereas PageRank is much more a measure of reputation, it's much more reputation of where people link, and there is a disparity there or else porn sites would have the highest PageRank...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Instead, reframe the question to ask, "So how do you build a reputation as a singular expert – someone who doesn't just participate in the conversation, but drives it? What he's referring to is awkward guest blogging that essentially mimics the...

  3. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Controlling the conversation around your brand is critical to upholding and...

  4. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    What is the website's reputation? Reputation Do you have a reputation, whether good, bad.or ugly? If you have a great reputation, be sure to highlight that. If you have a new site, and you haven't built up a great reputation, Google cautions the...

  5. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    If that's all you're doing, then that's probably not the best way to build a reputation to your website. Cutts clearly specified what makes something look like a paid link campaign via guest blogging as opposed to a genuine guest blog campaign.

  6. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    This strategy may also help the brand become a reference for industry knowledge across the web and may in-turn improve brand reputation. Prior to recent updates, if you were to perform a similar typed search, let's say [call san diego zoo], the...

  7. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    You have to do that consistently, and often over a long period of time to get there, but you should be able to build your traffic, reputation, and business along the way. Targeting specific individual phrases with a link building strategy, for...