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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Letting those customers wait could be the difference between a cheering brand advocate and a ranting social customer spreading negative sentiment that is like poison to a brand’s reputation. They send customers who have booked a trip a link to 27...

  2. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Because you can often find a little bit about the reputation of the domain," Cutts said. He also suggests, when trying to start over cleanly (particularly for sites that had link spam in the past), disavowing all the links you can find point to the...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So popularity is some sense is a measure of where people go, whereas PageRank is much more a measure of reputation, it's much more reputation of where people link, and there is a disparity there or else porn sites would have the highest PageRank...