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  1. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Unnatural links have an uncanny way of replicating across low-quality sites and networks. Based on links downloaded from Google Webmaster Tools, Majestic SEO, and Open Site Explorer, the company tackled its unnatural link situation the best it could.

  2. Integrating Owned, Earned & Paid Media For Better SEO

    Google, Yahoo and Bing have each published enough about how they view the "quality website", social media and content to justify an integrated approach, rather than the disjointed effort of SEO, social media and other digital efforts independently.

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Beside Panda updates Google began to first give marketers a clear signal of increased focus on quality content with is Structured Data report in Google Webmaster Tools. Authors could get a rich snippet enhanced search result that would display...

  4. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Some companies began churning out a lot of low-quality, thin content that was heavily optimized (from a title tag standpoint). However, there are companies out there that trusted third parties to build links to help with SEO.

  5. How to Find (and Hire) Quality Freelancers to Write Content & Linkable Assets

    Publishing value-driven, quality content on your site is a major key to SEO success. While much of the content from these resources is passable and works for certain lower-value projects, you really can't rely on it for client-facing projects, nor...