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  1. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So it is still worthwhile for authors to reach out for guest blogging, provided it's high quality content (and it probably is in your best interest to suggesting nofollow links, or link to a Twitter account, Google+ page or Facebook page instead).

  3. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    He said there's clearly overlap between the two, and sometimes Google's web spam team needs to look at those guest blog posts to determine whether it falls under paid links or if it is a great guest blog post that is of value to your blog and you...

  4. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Many times I'll see multiple high-value keywords tied to the same URL. But traffic data doesn't tell you if those visitors are doing anything of value when they get to your site. By focusing on improving the "SEO value" of that URL/page, you can...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    By getting those links, you help float the trust, authority, and relevancy of your domain, which thereby lifts the "SEO value" of all pages on that domain (including your commercial sales pages), which in turn helps those pages perform better in...