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  1. Learning to Carry Your SEO Baggage

    The directories you got listed in may seem innocuous enough to slide, but they may also be the underlying reason you’ve spent over a year under Penguin’s thumb, or is it wing? Those could be penalties or the after-effects of Penguin.

  2. Are Scholarship Links Considered Unnatural by Google?

    But, for other sites, these links are part of a link scheme and could certain be open to being manually penalized now, and perhaps devalued by Google’s Penguin algorithm in the future. Sites that have overdone it with unnatural links can be...

  3. "Which Update?" Is the Wrong Question

    The truth of the matter is this, inherent in the question, "Was my ranking drop related to Panda or Penguin? After all, let’s say it was a Penguin penalty that hit you THIS TIME. Let’s imagine that those sites you build links on had low-quality...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the Panda and Penguin updates created many changes in the way we look at off-page and on-page SEO, Hummingbird makes it imperative that we get our link-building strategies completely Google-proof if we don't want to be relegated to the dark...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. Great content has human engagement and trust signals, such as recognized authorship, quality comments, social...