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The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. Putting careful thought and hard work into each link ensures happy blog owners, happy audiences, high quality links, and long...
The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.
Now link penalties are not as new as the other penalties mentioned here today, but the aggressive nature at which Google is applying them is a new phenomenon under the Penguin updates. Link buying is a practice that unless someone is very, very...
Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. Imagine I told you that I had published articles in 15 different newspapers, including one in the New...
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients. Good, normal people got slammed by Panda and Penguin. Penguin kicked spam and anchor text abuse in the knee.
As we eagerly await the second coming of Penguin, this is even more relevant, today. My point at the time was that acquiring a few high quality links was far more important than building thousands of spammy links.
We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs sporadically (the last official update was in October 2012), and is designed to take out sites that use manipulative techniques to improve search...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking practices respectively, have forced us to evolve. I always find it useful to look at this as a Google quality rater.
If you’re working with a site that relies on this type of tactic trickery in order to survive, then perhaps you need to reevaluate why you’re working with that site, because quite frankly it’s a short term strategy, as you’re constantly wondering...
Google Panda and Penguin As SEOs (and that's who the book is targeted at apparently) we should all be quite familiar with Google's two major updates, Panda and Penguin, but speaking personally? Factors affecting the quality of a link are very well...
For webmasters attempting to reshape an SEO strategy that failed in 2012 due to Penguin and Panda, re-engaging SEO cocitation is a smart move. This will rule out most link buying tactics as those who sell links usually do so from networks, and...
Google wouldn’t be wasting their time creating the Penguin Algorithm and imposing Manual Link Spam penalties if backlinks didn’t still make a big difference. Keep in mind that Penguin is just the latest anti link spam algorithm rolled out by Google.
And those questions could have halted the process of acquiring more spammy links, which in turn, could have kept the big bad Penguin away. Many of the companies hit by Penguin at some point hired an SEO company for link building.
There isn't clear evidence that low-quality directories were explicitly punished in a Penguin release as yet, but it does not really matter. This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin.
One key element in Google's Penguin update was the inclusion of an organization's brand reach as a factor in SERPs. Savvy link builders will have strategies for building out natural link profiles with a sprinkle of brand, product, and SEO keyword...
A trilogy of rapid-fire algorithmic updates included Penguin, Panda, and Exact Match Domain updates, plus more than 65 other Google updates from August and September 2012. In April, some PPC managers were outraged when Google announced that using...
Since Penguin is an algorithm and not a penalty, there is nothing to reconsider. The following methodology will also work if you have been affected by Penguin. Record all link removals and stop emailing the webmasters after links are removed.
Many have suggested that the initial Penguin algorithm included some adjustments for anchor text mix, but I think the surface has barely been scratched on that one, and I believe that Google will do a lot more to discourage artificially created...
