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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Though they feel like penalties and are often referred to as such, Penguin and Panda are algorithm changes and the damage done to a site by these updates is sometimes referred to as an "algorithm shift," not a penalty.

  2. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. I hear people say that Penguin completely changed SEO forever. Complementing content marketing efforts through social media can help acquire high...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    Roughly 10 high quality links per month for eight months recovered them from Penguin. If you tried to recover from a Google Penguin update by simply removing links and hoping that the penalty will be lifted, the reality of the situation is that the...

  4. How Link Building Changed in 2013

    There were a few others, but in terms of ones that affected link building, we still mainly had to fear Penguin. There were Penguin recoveries during Panda updates as well. Penguin updated in May and then in October, with both updates causing havoc...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    We can continue to expect micro adjustments to Panda and Penguin that continue to target both link quality and content quality. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from...