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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Quality, editorial links from authoritative sources Your primary goal is links and nobody wants to link to your marketing collateral. When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Beside Panda updates Google began to first give marketers a clear signal of increased focus on quality content with is Structured Data report in Google Webmaster Tools. Authors could get a rich snippet enhanced search result that would display...

  3. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    The one constant seems to be providing quality content - walking in the shoes of our site visitors and providing information that is valuable to them. However, quality content is the foundation. With Link-building being one of the things under...