Quoting from Danny Goodwin's post last week, these were the common link issues that caused drops in ranking: Sometimes a silver bullet isn't as obvious as link-baiting for tens of thousands of links. It can be as simple as having a set process for...
Attract links – provided you're promoting your content; passive link acquisition is difficult if not impossible for most sites. Also, a single link means each subsequent archived index page (and the posts linked from it) is getting a smaller...
Boy, do I love link data. Whether the link is nofollowed or followed. If you can get information on whether the link is an image or a text link, that is helpful but not necessary. However, I've been dealing with link data for years and it all makes...
The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. One‐on‐one outreach for the one‐off link bait pieces has been getting increasingly harder and...
Hover over the colored boxes and Bing will give you the following messages, along with a link to a related Bing Images search result: They are: link rel="SEO" query="weather" set_to_position="2" /> link rel="SEO" must_be_before="*.mycompetitor.com...
Check out this post outlining three unique ways to identify link prospects. As outreach continues to increase in popularity, unique and creative tactics become critical. Big brands have an inherent SEO advantage that, if leveraged, can lead to...
Google can measure this based on traditional signals like link related metrics, but also the activity level in their social accounts (including Google+). This certainly gives a sense of the popularity, and perhaps the importance, of a given post.
The more “popular” those linking web pages are, the more popularity they confer upon a page they link to. A web page would be deemed important and relevant by Google and would rank highly for a keyword if a lot of other web pages linked to that...
In a recent presentation, Duane Forrester shared the following image in a presentation called “Tomorrow’s SEO”, which cites the relationship of social to content, SEO, link building, and user experience.
Get more details on the Bing Webmaster Help pages where you can also find the link to download it. Moreover, the Bing Sitemap Plugin not only generates a list of URLs, but also ads
Meanwhile SEO pros are drinking the link juice and speaking in foreign languages like html and might say something like: “PR people just don’t get it! The more useful content you have, the greater the chances someone else will find that content...
Savvy link builders will have strategies for building out natural link profiles with a sprinkle of brand, product, and SEO keyword links. As more companies wake up to the integrated nature of the new SEO and recognize the link-building potential of...
Much as a link from the New York Times to your blog post would be a WOOT! For several years now, Google has characterized links as a figurative vote for a webpage, implying the page's popularity with other pages.
In the wake of the recent algorithm updates, we’ve seen tactics rise in popularity like guest blogging, link reclamation, and email outreach. Reach out to them and offer to write for their blog in exchange for a link in your author bio.
Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites by Danny Goodwin Achievements: 1st Most Liked Article (all Categories), 2nd Most Discussed Article (all Categories), #Winner Most Read SEO Story
Find what's different about your brand and promote that.it's going to come across as much more sincere than doing a zombie infographic,” said Julie Joyce, owner and director of operations, Link Fish Media.
If you gain a better understanding of advanced search commands, you will definitely become a lot more resourceful when doing down-and-dirty site auditing, link prospecting, and competitor analysis. How To Be Awesome With It: This command can be...
We've also engaged in link building (both domain level and deep page links) as well as content marketing and social media marketing efforts to raise the relevancy, popularity, and authority of the overall domain and all corresponding SEO landing...
Marketers are now focused on creating good content – content that is share-worthy, link-worthy, builds a dedicated readership, and is by extension, appealing to the search algorithms. As content creators, this matters, because if leaving our...
While the idea of using offline marketing strategies for link development might seem foreign to some, it's not. Instead of the action of buying – in link marketing it's getting them to make a recommendation or reference online.
