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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So popularity is some sense is a measure of where people go, whereas PageRank is much more a measure of reputation, it's much more reputation of where people link, and there is a disparity there or else porn sites would have the highest PageRank...

  2. Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow

    For example, if you like the Vancouver Canucks on Facebook, and a spammer has an affiliate hockey ticket site or hockey jersey site, they could tag the Vancouver Canucks Facebook Page in their posts in the hopes that people who have liked the...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Just like we saw the rise and fall of link bait, links in widgets, and the popularity of directory links, this can be added to the list of "past SEO techniques. Look at your metrics for guest blogs you have done in the past and measure the...

  4. Expanding from Local to National SEO with Google Trends

    Building out landing pages that target these areas and localizing your link building efforts will give you a better chance at achieving results. The value of Google Trends goes way beyond its initial use for tracking keyword popularity and can...

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Prior to recent updates, if you were to perform a similar typed search, let's say [call san diego zoo], the first result would be a link to the company's site: Since voice search can be more convenient, quicker, and continues to gain popularity...

  6. What Does Google's Link Schemes Update Mean for Guest Posting?

    Digital marketers live and die by Google's link schemes guidelines. A calm examination of the new link schemes guidelines page is all we need. Just when we – the content marketers, the link builders, the SEO professionals, the link earners, the...

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google applications, increasing the possibility that one might search for results via Google+, Google+Local, News, Offers, Voice, YouTube or one of many...

  8. Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

    The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. Not surprisingly, Google has now updated their webmaster guidelines to include advertorials, along with other popular...

  9. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Link Assistant Add anchor text links on those pages back to the pages you're trying to rank higher, so you can pass pooled link equity and semantic relevance signals to them. Inbound linking: You can prioritize your inbound link building efforts to...