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  1. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Facebook tests larger photos and icons to increase the prominence of links – Inside FacebookNew link format...

  3. Linking From Within: How to Generate Links Through Existing Relationships

    You can ask these strategic partners to link back to your domain. When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles from their competitors and...

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Google Catalogs only allows publishers to link one YouTube channel with the catalog account. Change the video’s status to Unlisted (meaning only those with the link can see it). Google Catalogs allows publishers to amend codes to the product...

  5. Government SEO is Broken

    A keyword-rich inbound link / internal navigation profile: Pages linking to the content use keywords as anchor text. A federal government that understands and implements good SEO can function as a role model to encourage partners at the local and...

  6. How to Create an Editorial Calendar That Will Grow Your Audience

    You can then choose to link your channels, leveraging the momentum from one channel to another and pulling the most productivity from a single piece. Attract partners, guest bloggers, and advertisers by sharing your editorial calendar.