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  1. 7 Content Marketing Tips to Recover From Google Penguin

    While link removal may help and is often necessary, what Google really wants to see is a site promoted and grown in a way that doesn't revolve around search engines. If there's one thing everybody thinks of when they hear about Google penalties, it...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    If you fire up Google Analytics and check the real time reporting, you'll see a link labeled "Events" in the left-side navigation. After previewing your new tags, you can revisit the browser tab containing Google Tag Manager and click the "Exit...

  3. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Link Explorer is probably one of the more popular tools when it comes to BWT, so it's certainly worth mentioning. Link Explorer The diagnostic tools category is comprised of 7 subcategories: keyword research, link explorer, fetch as Bingbot, markup...

  4. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Once you combine all pages to a single page, 301 redirect the other URLs to that single page, in the event they've attracted links and/or accrued link equity. Like duplicate product pages, excessive paginated results rob link equity from important...

  5. Driving Consumer Insights With Mobile Analytics

    There's a big link between engagement and revenue that you need to know about ‐ if apps can't generate engagement (i.e.if the app isn't being used, you're not going to be able to monetize). On the web analytics side the web measurement model is...