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  1. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Are we excited to show our links to the client, and would we hesitate to show other link building professionals? This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an authority within the link...

  2. Top 10 Web Analytics Segmentation Tips

    Some key segments to consider with additional tagging includes earned social media (traffic sources you earn based on people sharing your content) versus owned social media (traffic sources you own such as a YouTube channel or Facebook page); paid...

  3. Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

    Step 4: Measure s social media activity and , more importantly, correlate it with their rank performance, Again, this needs to be done at keyword group level as discussed in Step 3. However as SEO and social media disciplines merge, the importance...