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  1. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    She was adamant that social media done correctly will deliver results and recommended the following list of 11 free tools for measuring both ROI and social media success. I asked Nicole Harrison (@SocialNicole) about this and the importance of ROI...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    Marketing professional Pam Dyer offers a list of 50 social monitoring tools that cover various aspects of the earned media landscape. Note the mention of social media as a means to gain "greater awareness of that on the web, which can translate...

  3. Smarter Marketing and the Weak Link In Its Success

    The majority of advertisers understand that keyword research for search campaigns, analysis of web logs, and use of social media monitoring products is a great way to infuse content that will reflect the terminology and articulation of consumer...

  4. The Bitter Harvest: The Redzone Saga Continues (Linden Lab Has a Problem on Its Hands)

    The RedZone system will still ban alts of people on your ban list, as well as alts of Copybots. Let ma ask the following .what if one of the accounts is a false link ? As I said last week, there is something that will kill this thing dead -- and...

  5. Search, Social Media & the Offline Purchase

    This provides strategic guidance in marketing communications, media strategy, customer service, product development.the list goes on and on. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile...