JC Penney's and Overstock had been previously investigated by the New York Times for their link building methods. The Friday prior to Mother's Day, the New York Times reported on the flower industry and link buying.
British SEO tools company, Linkdex, has released data to Search Engine Watch that suggests, in their assessment, that JC Penney's link buying strategy was simply just good business sense. In a nutshell, what they found is that whilst JC Penney wasn...
In an attempt to spur on the wild horses that has become the JC Penney debacle - namely mainstream brands getting outed for buying links - Blekko have released a 'live link roll' (in the form of an embeddable widget that displays the latest...
The latest being JC Penney and how it seems to rank at the top for every product they sell. Now apparently they saw some suspicious search rankings for JC Penney and cried foul. Brossart (a JC Penney spokesperson wrote in an e-mail (to the New York...
Mountain Dew, JC Penney Run Display Ads With Facebook 'Like' Buttons - ClickZ Using Customers for Link Marketing By Justilien Gaspard Google is adding a "Change location" link to the left panel on its search results pages, making it easier for...
Microsoft says that MSN Shopping includes more Fortune 500 retailers than any other online shopping portal,including Circuit City, Neiman Marcus, Blue Nile, Red Envelope, Sephora, Dell and JC Penney. Froogle was promoted with its own link on the...
