Having a single link means it can take exponentially more clicks to reach older content, which can make it harder for bots to find. Also, a single link means each subsequent archived index page (and the posts linked from it) is getting a smaller...
The company had never bought a link, was completely legit, and worked feverishly on their content marketing – yet they had 16 warnings and penalties. What is the natural way someone would link to your site?
RB Internal Links is great because it uses the post ID to link internally rather than the URL itself. For example, if you have affiliate links on your site, you can calculate a conversion rate from knowing the number of clicks to the number of...
Undoubtedly low value websites linking back with commercial anchors will be under scrutiny and I also always look closely at link trust,” Mason said. Quality is one thing (how much juice the link carries), but trust is entirely another thing.
When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles from their competitors and peers. Most likely, SEO and link building isn't even in their...
It’s a relatively simply tag that can consolidate link equity from across multiple URLs containing the same content. It’s important to ensure you link from top-level pages to sibling and child pages effectively.
Just as the quality and relevancy of sites linking to your documents weighs on the value of that content, so to do the sites you choose to link to. What’s more, linking out to other sites of value lays the groundwork for conducting outreach to...
Link Look at your site structure, internal linking and how people are navigating your site to help create breadcrumbs in your search results (look at the TripAdvisor example above). The next step along the route to revenue looks at the...
Meanwhile SEO pros are drinking the link juice and speaking in foreign languages like html and might say something like: “PR people just don’t get it! The more useful content you have, the greater the chances someone else will find that content...
Thus, they have the ability to quickly take a 30,000 foot view of your site, understand the theme of your site, know link relationships and the content of those sites that help form your topical relevance, and so on.
Also, the internal linking structure didn't consistently link to the canonical versions of the URLs, which resulted in the site being crawled with both non-www and www, with mixed, case, etc. Link Building
It’s like get a handful of links if you’re trying to rank for “dog food”, your best link, quality wise, is someone who already ranks for “dog food” in the top thousand, if not top hundred. We discussed SEO link building best practices...
It's helpful to combine the inbound link equity of these versions into one page as many people don't always target links to your www version of site pages. It only takes a moment to rid yourself of one of the most common forms of duplicate content...
Using newer techniques such as tagging and infinite scrolling their internal link structures ran away from them before anyone even noticed. While link sculpting is considered an outdated technique, keeping your page links relevant and on topic is not.
This means even if you specify for Googlebot to ignore certain parameters, if someone were to link to a URL that was generated by filtering a product set, the equity would still be applied to the canonical page if a rel=canonical were specified.
People often refer to the home page of the linking site when referring to the value of a link: "I have a link from a PageRank 8 site" means that the home page of the site containing the link has a PageRank of 8, though the link can come from any...
That means making sure all internal links are directed to pages that successfully made the move, and that you link directly to the new URLs instead of the old, re-directed URLs. It’s a good idea to make sure that older pages are linking to some of...
A keyword-rich inbound link / internal navigation profile: Pages linking to the content use keywords as anchor text. Given this pedigree, government sites can potentially rank for practically any relevant keyword they wish with basic SEO - on-page...
Poor internal link structure: For example, if you have a dynamic site that generates crazy long URLs that have to be pulled up through a site search because you provide such poor internal links and navigation, you are discouraging people from...
My overall perception of the Penguin update was that it was designed primarily to attack unnatural link practices and web spamming techniques, as well as a host of less focused topics such as AdSense usage and internal linking queues.
