The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. There's a lot of panic and turmoil right now in the world of link building, but there doesn't have to be – you just have to...
The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.
I was reading some articles lately about unnatural links messages and various tools and remedies to deal with them (or even Google Penguin). The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout...
Now link penalties are not as new as the other penalties mentioned here today, but the aggressive nature at which Google is applying them is a new phenomenon under the Penguin updates. Link buying is a practice that unless someone is very, very...
Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. In fact, link building is still legal (the referenced post was +1'ed by Google's John Mueller), you...
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
Penguin kicked spam and anchor text abuse in the knee. Good, normal people got slammed by Panda and Penguin. Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients.
As we eagerly await the second coming of Penguin, this is even more relevant, today. After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in...
But that's exactly what happened this past February, when I helped a company with a troubling unnatural link situation PRIOR TOits website getting hit by Penguin (or a manual penalty). Then I helped him craft an email to those people explaining the...
The first Penguin rollout would undoubtedly have used this data to begin drilling down into link quality. We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs sporadically (the last official update was...
Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. Don't wait for Penguin 2.0, or the next wave of link message...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing in search, competitive comparison an positioning, as well as notations of events...
Bad Link Building Recovery After Google Penguin How to Identify a Link Profile Susceptible to Google Penguin Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy In the initial Penguin update, the only sites we saw penalized had...
Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking practices respectively, have forced us to evolve. Ever since Google introduced PageRank in 1998, we've all been taught to look at link metrics...
The Penguin algorithm, initially released last April, was designed to reduce web spam and also hit website that had link profiles that appeared unnatural. Also, Cutts has revealed that Google is working on a significant change to the Penguin...
Last year at SXSW, Cutts hinted at a coming algorithm update to punish sites guilty of "over-optimization", which fueled tons of speculation and dread until Google launched the Penguin update last April.
If you’re working with a site that relies on this type of tactic trickery in order to survive, then perhaps you need to reevaluate why you’re working with that site, because quite frankly it’s a short term strategy, as you’re constantly wondering...
As SEOs (and that's who the book is targeted at apparently) we should all be quite familiar with Google's two major updates, Panda and Penguin, but speaking personally? Google Panda and Penguin 287 pages, all about link building…be still my heart!
For webmasters attempting to reshape an SEO strategy that failed in 2012 due to Penguin and Panda, re-engaging SEO cocitation is a smart move. It is fairly easy for Google's algorithm to spot a cluster of low domain-authority sites that link...
