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  1. So... You Think SEO Has Changed?

    I hear people say that Penguin completely changed SEO forever. What Penguin did was eliminate the value of low-quality links that never should have counted anyway. I don't advocate obsessing over toolbar PageRank, but understanding how PageRank...

  2. How Link Building Changed in 2013

    There were a few others, but in terms of ones that affected link building, we still mainly had to fear Penguin. There were Penguin recoveries during Panda updates as well. Penguin updated in May and then in October, with both updates causing havoc...

  3. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    The Myth of Content Marketing, the New SEO & Penguin 2.0 While the engines work toward lessening the importance of link building, the value of links isn't purely for SEO. Link building has evolved. These can take many forms, but essentially link...