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  1. What’s the Deal With Links From M.Biz? Should You Disavow?

    Manual link penalties and algorithmic devaluations in the Penguin algorithm were created in order to demote sites that are overtly cheating. If you have received a link penalty in the past, or if you have been affected by the Penguin algorithm...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. People are much more cautious about link-building now, and rightly so - no one wants to leave a footprint for Google.

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Many site owners think there is such a thing as a Panda or Penguin penalty. So what are Penguin and Panda? Penguin, Panda, Penalties Though they feel like penalties and are often referred to as such, Penguin and Panda are algorithm changes and the...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties. The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta.