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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. These companies already had authority built into their site (solid link profile/larger brands, etc.

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Links from unrelated sites only work if the content on the page that provides the link is directly related to the content on your webpage that receives the link. However, if the fire department's blog has a post that talks about how your store...