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Link Exchanges

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  1. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    Another common one is that Google exchanges to the algorithm in order to drive sites traffic down so that they’re forced to buy ads to compensate for the traffic. Cutts gave the examples of article directories, guest blogging, and link wheels as...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  3. Recovering from Penalties, Penguin, and Panda

    What about link exchanges? Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines.

  4. Build Relationships, Not Links

    Empathy – immersing oneself in the prospect’s world – is an asset for fostering trust, negotiating exchanges, and building lasting relationships. This may mean having to re-evaluate your link acquisition strategy with your clients, to identify the...