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  1. Google as Your Identity Provider: Where Are We Now?

    Is no detailed data to exchange (i.e. The Identity Ecosystem as the NSTIC is commonly referred to consists of the following actors: The User (or Me), the Relying Party (RP) and the Identity Provider (IdP) who exchange bite size digital verification...

  2. Non-Google Link Strategy: An Example of Stealth Link Marketing

    The scuba charter company offered two free charters per year to the resort staff to use as they pleased, in exchange for those 36,000+ 9 word long sentences that contained that one single link. My prior column "Link for People, Not Search Engines...

  3. Search Engine Algorithm Research & Testing

    Collecting an enormous amount of data from hundreds of affected sites (providing free consultancy in exchange for their openness) gave me just some common denominators. Getting a relevant link partner effects multiple pages through your internal...

  4. The Google+ Controversy & Virtual Worlds – A Question Of Identity

    Last Friday afternoon, I had a short exchange on Twitter with Ciaran Laval, in which I mentioned I wasn't writing a column because it had been a slow news week and nothing had happened that warranted the usual 1,500 or so words I type in this space.