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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Just like we saw the rise and fall of link bait, links in widgets, and the popularity of directory links, this can be added to the list of "past SEO techniques. Look at your metrics for guest blogs you have done in the past and measure the...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). Authority: Does your site have good enough content to...

  3. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    Cutts does caution against local directory types of websites that list masses of cities but serve up empty listings with no true content about what the user might be looking for, as well as sites that create individual pages for every neighborhood...

  4. Aligning SEO Strategy & Social Media Activity to Build Links

    Based on the new algorithm changes, old school link development tactics like blog commenting, free directory submissions, article submission to generic article sites, and a number of other low value tactics no longer work as they once did and can...