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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    For example, exact match anchor text links in blogrolls, comment spam, directory links, etc. Then I asked if he launched any link building efforts for his site. Lesson 2: Don't put off developing a content strategy, social strategy, and link...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). Authority: Does your site have good enough content to...

  3. 10 Lessons About Enterprise SEO

    Once you get past a few directory submissions and some other low-hanging fruit, there is really no one size fits all methodology to acquire links. From social mentions to link building, you must integrate social media with your SEO efforts to succeed.

  4. Aligning SEO Strategy & Social Media Activity to Build Links

    Based on the new algorithm changes, old school link development tactics like blog commenting, free directory submissions, article submission to generic article sites, and a number of other low value tactics no longer work as they once did and can...

  5. 3 Mobile Marketing Must Haves for the Holiday Season

    Sure you can leave that process up to the user as they utilize search engines and local directory applications – but who’s to say they won’t stumble upon your competitor in the process? Then holiday ad campaigns should deep link to the appropriate...