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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    It's for this reason, it was a strategy that many websites employed, not necessarily as a link building strategy but rather so they didn't always have to always produce their own high quality content, as well as introducing their readers to...

  2. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Up to three in-depth articles are displayed at the end of the regular search results, along with the link inviting users to click for more in-depth articles. Up to 10 in-depth articles will be shown, and clicking on the link displays the preloaded...

  3. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility...

  4. What Does Google's Link Schemes Update Mean for Guest Posting?

    Just when we – the content marketers, the link builders, the SEO professionals, the link earners, the relationship builders, and the growth hackers – thought we were safe, Google updated its link schemes guidelines, and there are some major changes.

  5. Integrating Owned, Earned & Paid Media For Better SEO

    Note the mention of social media as a means to gain "greater awareness of that on the web, which can translate into more people link to or visiting a site". Good search engine optimization can also mean good marketing: thinking about creative ways...

  6. Matt Cutts on Links & How to Succeed With Content Marketing

    The philosophy that we've always had is if you make something that's compelling then it would be much easier to get people to write about it and to link to it. Where link building is concerned, quality of the content is the key.