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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    The office supplies chain struck link bait gold with their genius, cheekily‐named ElfYourself animated Christmas cards, earning fans such as Ellen DeGeneres. The most important thing to keep in mind is to not just rely on these link bait pieces...

  2. Creative Link Prospecting: Following a News Story

    There’s been a growing story of how horse meat has entered the food chain and been misrepresented as beef. Have some fun and you might just come up with some unusual link prospects. If you were in the food industry analyzing who wrote and linked to...

  3. Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics

    Using the example of a pizza chain with 60 locations, Enge asked Cutts how a business owner should deal with populating all of these sites with unique content. This is where establishing authorship, creating value-added content, and building your...