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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Rand Fishkin of Moz, there has been a clear shift in marketers' link-building tactics in 2014 as compared to last year: for example close to 50% said in 2013 that guest blogging was their staple tactic, in 2014 fewer than 15% listed...

  2. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms. Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management.

  3. 7 Content Marketing Tips to Recover From Google Penguin

    Yes, guest blogging as a tactic has been covered to death, but there's no denying its power. Promote the guest post after it goes live by reaching out to influencers, placing it in your email signature, referencing it in later posts, and mentioning...

  4. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    Cutts clearly specified what makes something look like a paid link campaign via guest blogging as opposed to a genuine guest blog campaign. Bottom line: if you're doing a guest blogging campaign, you definitely want to do it in moderation so you...

  5. How to Build Your First Content Marketing Strategy

    Identify weekly or monthly benchmarks that indicate who your target audience is, which topics you'll discuss, what format you plan to use, and how you'll share your content – either on your own site, through guest blogging, email, etc.