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  1. Your Guide to Structured Snippets for SEO

    As a collaborative effort between Google Research and WebTables research teams, structured snippets are going to change the way people find information on the Web, and you’ll need to adjust your optimization strategies as a result.

  2. Do Weak Links Reveal Powerful Opportunities?

    This gives three important strategies for link builders – and marketers – to follow: And that you should have strategies to redress the balance? In this case, the market is identifying itself – you launch a new product or campaign and someone in...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the Panda and Penguin updates created many changes in the way we look at off-page and on-page SEO, Hummingbird makes it imperative that we get our link-building strategies completely Google-proof if we don't want to be relegated to the dark...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.