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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    A new marketing campaign they've developed in response, "Belong anywhere". Following the link takes you right to the story and you can learn a lot in a short period of time. Majestic gives trust flow and citation flow scores for the domain and now...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But through this process you will grow as a campaign manager as you expand your knowledge and experience. The campaign diversification process is filled with bumps, potholes, and even landmines. You can diversify your campaign by utilizing new ad...

  3. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Surveys can and should go much further than link bait. SEO professionals and link builders are increasingly taking on tasks that would normally be the territory of marketing consultants. Many have discovered that surveys can be a great source of...

  4. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it...

  5. How to Use Google Analytics Site Search Reports

    Internal Campaign Tracking: An out-of-the-box idea for tracking internal banners by Justin Cutroni is to tag them with parameters that you can analyze in search reports instead of resorting to using campaign tracking tags on internal links, which...

  6. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. Often, posts use inaccurate language or formatting in order to confuse users into clicking a link. But as Facebook continues to make changes and evolve...