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  1. Product Listing Ads: How to Maximize Your Returns

    You need to create a campaign that contains ad groups but no ads or keywords. Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use data from. You wouldn't consider running a search campaign based on...

  2. 4 Steps to Take After a Google Manual Penalty is Removed

    Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps in your backlink profile vs.your competition. Since the introduction of Panda, the first step in any marketing campaign is...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    That company was helping promote some of my client's services and ended up launching a campaign in the fall of 2012. And as part of that campaign, the company decided to build links to my client's website to "increase the visibility" of his services.

  4. Linking From Within: How to Generate Links Through Existing Relationships

    While this approach is certainly valid and should not be overlooked, I’d like to challenge it as the first place to start a link campaign. When I brainstorm with colleagues about their approach to link building, the most common starting point is to...

  5. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact...

  6. The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]

    He starts out with one of the toughest parts of a link campaign: selling it! How to Plan and Execute a Link Building Campaign 287 pages, all about link building…be still my heart! Paddy Moogan is a well-known link builder who works for Distilled.