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  1. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    Influencing rankings can be done in a totally decent fashion, but the SEO companies hired by lobby groups, multi-nationals, politicians, and countries, for example, collect and trade link value (mainly by creating and buying sites) as some sort of...

  2. The End of Link Building as We've Known and Loved it

    At that time, any unpaid links were implemented solely based on merit, because the publisher had no other reason to link to someone else's page. However, as has been well documented, spammers have assaulted the algorithm with a wide variety of...

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