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  1. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  2. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Using misguided link building practices does actually mean having to say "I'm sorry," often several times over. Sometimes what's setting off alarms is beyond what you can see looking only at a page or a link alone.

  3. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    While the engines work toward lessening the importance of link building, the value of links isn't purely for SEO. These can take many forms, but essentially link and citation building is about "good marketing/promotion".