The Independent newspaper published this column on the issues with the non-compliance of many well-ranked websites just last week. I say this because in the case of several successful black hat sites they appear to be using a clever CSS trick...
In this column, the words "authority" and "influencer" will be used somewhat interchangeably. For the purposes of this column, it's assumed that you have a blog, a social media presence, or both. Expect to start with a single article, not a column.
One Site: These days, you can design websites using fluid layouts that will detect a narrow screen, funneling all the content into a phone-friendly, one-column layout. Cross-links to and from relevant web pages and content assets
Ads: Product listing ads bring a product search like result in the top position in the right column and Boost promotes a map-like result in a preferred position above organic results. For years, Google's search results were dominated by the "10...
As readers of this column know, links play an incredibly important role in rankings. Links act like votes for a given piece of content, and as a result content with the best link profile usually does extremely well in the rankings for related terms.
I was fortunate enough to have that experience with my last column, "Re-Thinking Link Building. I would rather spend my time and effort getting 1 quality link than paying for 200 poor links. I was disgusted with the quality of links being submitted...
and write a weekly SEO column (70 weeks straight, now). If you're still in the early stages of developing a Web site, consider buying a domain that already has links to it (i.e.relevant links from Web sites within your industry) and has a clean...
In today's Link Building column, "First SEO Link Building Rule: Never Buy Paid Links.Until Now," Sage Lewis notes that buying links for the sake of traffic and a network of viral roots to keep an interesting promotion alive and standing tall may...
A reader sent an email with a great question about the Widget Case Study that I published in my By The Numbers column. It may not receive links directly (although some of the people who install the widget will link to the site that provided it...
In a future column, I'll discuss optimizing a new Web site in greater detail. When we in the industry refer to "off page," we're talking about items external to your site: link generation programs, social media efforts, and buying links.
I'm going to pick up on a few elements of what Seth had to say, and expand upon them in this week's column. This also factors into link building efforts. Links from key influencers will beget more links, and also more likely to be seen as...
She teaches continuing legal education courses to lawyers, and writes a monthly column on "Character Licensing" for The Licensing Journal and a bi-monthly article for Wisconsin Technology News called "IP Online.
The easiest way to do this is through link brokers, although many of these are easily detectable and the link itself is often in a "Sponsors" or "Advertisers" column alongside links for cheap watches and online poker.
Eric Enge is looking for case studies to feature in his "By The Numbers" column. How Not To Build Links, Link Building Blog Meet the Newest Link Love Columnist, Sage LewisIn his first contribution, Prevention is the Best Medicine: Don't Let Viral...
Clicking on a search engine's name in the first column of the chart provides a description of that search engine and a link to it, via Search Engine Watch's Major Search Engines page. The Directory Results column shows where directory information...
Mike's summarized some info in his ClickZ column, Google's Matt They cover issues such as cloaking, "site links" (those little links you sometimes see below the first result), non-indexed links still ranking well and more.
Dear Kalena Search Engine Advice Column Sep 28 2005 2:01PM GMT NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
column looks at how people continue to be obsessed by PageRank and how the idea that PR scores mean nothing may freak out some in the PageRank economy that revolves around the Google Toolbar's In fact, I was stunned when I first started hearing of...
Dear Kalena Search Engine Advice Column Jun 16 2005 4:50PM GMT Buying text links on eBay seems like a great way to diversify where my links are coming from. In your opinion.is this a practice that should be avoided or should I be bid happy and...
Raul Valdes-Perez, the CEO of Vivisimo (the company that brings us Clusty) has written a column for News.com about how the "best" search personalization is done by the individual. Many of the concepts at the core of citation analysis form the...
