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  1. So... You Think SEO Has Changed?

    For example, PageRank sculpting no longer works because the PageRank that would otherwise flow through a link that has a nofollow tag on it isn't redistributed, but rather "evaporates. I don't advocate obsessing over toolbar PageRank, but...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Whereas SEO used to mean link building, it doesn't anymore.percent of marketers believe that content creation is either "very" or "somewhat" effective for SEO in 2014. While they don't like the Yellow Pages, they understand how it works (or used to...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    It's for this reason, it was a strategy that many websites employed, not necessarily as a link building strategy but rather so they didn't always have to always produce their own high quality content, as well as introducing their readers to...