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  1. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Let’s return to the question of where Penguin and semantic search technology will leave the smaller scale sites that rely on optimization strategies to get the kind of exposure they need. Jonathan Allen wrote an excellent post covering what...

  2. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    Paid links are the most common form of traditional link building. Cost/Benefit: Internal links are the low hanging fruit of link building and this tactic is frequently overlooked by webmasters. Depending on the depth of your link portfolio, too...

  3. 6 Things You Might Be Doing Wrong (And How to Fix Them)!

    If you're putting keywords on your pages but not building links to those pages with good link text, you're hurting your chances at ranking as a means to increase organic site traffic. Join us for Search Engine Strategies Chicago December 8-12 at...