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  1. Your Guide to Structured Snippets for SEO

    As a collaborative effort between Google Research and WebTables research teams, structured snippets are going to change the way people find information on the Web, and you’ll need to adjust your optimization strategies as a result.

  2. "Which Update?" Is the Wrong Question

    You need to do a thorough and unbiased review of your content and your backlinks and develop strategies to improve both. Let’s imagine that those sites you build links on had low-quality content. Imagine a world where you did some less-than-stellar...

  3. Do Weak Links Reveal Powerful Opportunities?

    This gives three important strategies for link builders – and marketers – to follow: And that you should have strategies to redress the balance? Build on your strengths – look for markets in which you already have a high presence and build on that...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the Panda and Penguin updates created many changes in the way we look at off-page and on-page SEO, Hummingbird makes it imperative that we get our link-building strategies completely Google-proof if we don't want to be relegated to the dark...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Here are some proven strategies for creating AJAX sites and Single Page Applications that are not search disasters. In fact, many next-generation interfaces are not easily done without the use of JavaScript as it removes the need for the user to...

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    We have a number of other marketing concerns within our link building campaigns that must be addressed as we're working to build links. Are we excited to show our links to the client, and would we hesitate to show other link building professionals?