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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    HelpScout's Customer Acquisition Strategies for Entrepreneurs The first four strategies will only get you so far. You can create the definitive guide on a topic: I can tell you from experience that having the definitive guide to something on your...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It is optimal to run both strategies simultaneously as algorithm changes can be highly disruptive to SEO progress. Furthermore, integrated strategies work much better than stand-alone initiatives, but small business budgets are prohibitive.