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  1. SearchDay | The End of the Beginning

    Local Search 101, Part 1 SEW EXPERTS: SEM 101 Are you looking to venture beyond the printed yellow pages? SMB Link Building Without a Dime SEW EXPERTS: LITTLE BIZ Link building doesn't have to be expensive.

  2. SearchDay | SMB Link Building Without a Dime

    Local Search 101, Part 1 SEW EXPERTS: SEM 101 Are you looking to venture beyond the printed yellow pages? SMB Link Building Without a Dime SEW EXPERTS: LITTLE BIZ Link building doesn't have to be expensive.

  3. SearchDay | Post-Cyber Monday Marketing Ideas

    A Look Back, and a New Beginning SEM.EDU Ron Jones looks back at some highlights from his SEM.edu columns, and looks forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner's point of view: SEM 101.

  4. SearchDay | Zappos + Twitter = Innovative Success!

    Facebook: Get Educated on the Hottest Social Media Platform SEM.EDU Facebook was first used as a tool to help students, faculty, and staff to get to know other people on campus. LINK LOVE Most companies use Twitter as a PR machine, covered in a...

  5. SearchDay | My Wife, the Editor

    MySpace for Online Learning and Marketing Tools SEM.EDU While some schools eschew the idea of MySpace in the classroom, other curricula embrace social media. SEO Link Building Fundamentals BY THE NUMBERS Link building is often a slow and arduous...

  6. SearchDay | Would You Endorse this Web Site?

    SEO Reporting: Going Beyond Rankings SEM CROSSFIRE Enterprise-level SEO provides consistently outstanding ROI over the life of the project. YouTube-ery: Online Videos as Learning and Marketing Tools SEM.EDU YouTube is user-generated content at...

  7. SearchDay: There's No Secret Recipe to SEO

    Leveraging Social Media to Educate SEM.EDU There's been lots of hype about social media lately. SEM CROSSFIRE If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your...

  8. SearchDay: Tips for Making the Most of SES San Jose

    Sub Domains, Link Building & Site Management Aug 12, 2008 Hi, I'm doing some work on a domain that is in the process of creating a different language version of the site and I'm a bit confused over what is the best way to handle this in terms of...

  9. SearchDay: Tips for Making the Most of SES San Jose

    Sub Domains, Link Building & Site Management Aug 12, 2008 Hi, I'm doing some work on a domain that is in the process of creating a different language version of the site and I'm a bit confused over what is the best way to handle this in terms of...

  10. SEM.edu: College and Career Points

    Sure, it isn't only SEM, but a very significant fraction of the class is devoted to keyword advertising, SEO, word-of-mouth, and so on. One reader carried us to the logical next step: moving from education to career by asking for career advice for...

  11. SearchDay: A Seat at the Table for Web Analytics

    What SEM/SEO Events Should You Attend This Year? SEM.EDU: Continuing SEM education for agency and in-house search marketers. Giving Links Away» LINK LOVE: Link building strategies for SEO successThere are a few ways of controlling what pages of...

  12. What's In Your Travel Tool Bag?

    Last year at SES Travel, we had a well-rated session on what most travel search marketers use for SEO/SEM tools. Hill said that because of the unique differences in SERPs and paid ads for niche keywords, Yahoo often provides greater opportunity to...