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  1. How to Create Great Content: Start by Creating Content for Yourself

    In SEO, we're seeing a transition from link building to link earning – and a similar paradigm can be applied to the sharing of content on social networks. This is because what often results from this kind of thinking is the kind of content we think...

  2. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    NK: As an example, link-building has been a big part of SEO. This will shake small businesses that have focused on a short-term fix – thin link building. With Link-building being one of the things under Google's microscope, all signs have been...

  3. Defining Authorship: The Difference Between Contributors and Guest Authors

    At the same time that authorship has become a focus, Penguin has hit and completely changed how SEO professionals approach link building. The content is irrelevant; whatever link they are going to place won't be useful for the user, and likely won...

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    While discussed many times, webmasters still struggle with shifting their link building activities to real SEO strategy. Content marketing: In my opinion, content marketing is the new link building. Last week Google announced the removal of...