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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    But ultimately link potential will weigh heavily in the final stages when you prioritize topic selection and determine which linkable asset to launch. When it comes to linkable assets, marketers often have a single objective: build as many links as...

  2. How to Find (and Hire) Quality Freelancers to Write Content & Linkable Assets

    The same can be said about freelance writers for your content marketing or linkable asset projects. While much of the content from these resources is passable and works for certain lower-value projects, you really can't rely on it for client-facing...