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  1. SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats

    And if you are just someone who has a shady agency with link wheels and blog rings and false directories “building links” that are easily detected with common Class C IP address blocks, or use of Google Analytics, so you can cash big checks before...

  2. Beyond Links: Reaping the Long-Term Benefits of Content Marketing

    It may sound counter-productive, but focusing less on link building can actually gain more links. Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who...

  3. B2B Marketers: Are You Buying Links or Building Links?

    With Google’s own webmaster guidelines indicating that site owners shouldn't “participate in link schemes designed to increase [a] site’s ranking or PageRank,” how do you know if you’re participating in a so-called “link scheme” or simply building...