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  1. SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats

    And if you are just someone who has a shady agency with link wheels and blog rings and false directories “building links” that are easily detected with common Class C IP address blocks, or use of Google Analytics, so you can cash big checks before...

  2. Beyond Links: Reaping the Long-Term Benefits of Content Marketing

    It may sound counter-productive, but focusing less on link building can actually gain more links. Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who...

  3. B2B Marketers: Are You Buying Links or Building Links?

    With Google’s own webmaster guidelines indicating that site owners shouldn't “participate in link schemes designed to increase [a] site’s ranking or PageRank,” how do you know if you’re participating in a so-called “link scheme” or simply building...

  4. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving its ranking by using mainly black hat SEO tactics – from article spinning, buying links, forced anchor text, to inbound...