Some of these publications are even getting ousted for link building tactics, and some industries (like the food critic industry) as a whole struggle to keep journalists "honest" and not accepting free products for review.
Interestingly, this doesn't appear to be replacing the frequency "link building" appears. If you are the author of any of these links I'll take this opportunity to say a big thank you for producing such useful content!
Everything from the power to write content that is "human friendly" on a corporate blog, to promoting content to followers/influencers so that you can earn the "buzz" and – yes – generate some natural links to the website and what impact all of...
Many of us have drastically changed the way we build links since then, but those link building practices were completely normal not so long ago. It takes less time to create a good, sustainable link than it does to restart your entire link building...
Networks can get deindexed or their links can be devalued, which is the same result for you if you're basing your link foundation off those sites. One of the most popular (and dangerous) ways that you can grab up a bunch of links quickly is by...
Finally, execute a link building program that concentrates on the acquisition of relevant and editorially approved links. Create a resource or links page: The list of link building lists is a great example of a resources page.
This was awesome, since I've seen many situations where link building companies, agencies, etc.would not move fast (or would require payment to have links removed). Google Webmaster Tools revealed that spammy links now accounted for approximately...
If your link profile contains a good proportion of links from trusted sites then that will act as a "shield" from future updates and allow some slack for other links that are less trustworthy. Expect this process to accelerate now the search giant...
Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. If you have 2 minutes with a customer, and the law required...
Once Google mistakes common denominators on large groups of links for unnatural behavior your link profile might collapse entirely. The main reason is link building. It is great to track how link building affects your ranking.
So when it comes to link building now, it's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as a core focus of your creative link building efforts.
Try thinking about link building as a way to build value and loyalty with people in your vertical. Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs), founder, SEO Jo Blogs, explained how...
The second stop is OpenSiteExplorer, where I am not looking simply at the amount of total links or unique linking root domains a competitor has, but what the top link destination pages are. The days of generating pages solely for search engines...
When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles from their competitors and peers. Most likely, SEO and link building isn't even in their...
A link builder has to embrace many skills and as the pressure to get quality links grows, then the more skills they need to bring to solve problems. Many SEO professionals and link builders have found that HelpAReporter.com is a great way to get...
Link building has long been an essential part of SEO and it's unlikely that the value of links will be dropping dramatically any time soon. Press websites refuse to link out, even to accredited sources and webmasters nofollow links in case they...
If you'll be at SES New York next week, you'll notice that there's a session called Screw Link Building, It's Called Relationship Building. Considering the timing, I've asked Everhart and Turnbull to answer a few questions on relationship building...
Remember to complete the circuit by adding a link to the guest blog post itself in your “Contributor to” links. Google lets you link to other profiles, public pages, and websites you contribute to. Create a link from your webpage.
Further investigation revealed that these forum threads contained discussions (sometimes with hundreds of replies) where users expressed their doubt and disbelief that the traffic was all organic, located in the target geography, and didn’t...
After all, it's all about building relationships not links, so while it's easy to take away that content is still king, fellow Googler Amit Singhal hits the nail on the head when he says: "But fundamentally it's not just about content.
