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  1. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    If you're just guest blogging to get links, he goes on to say, you're in bad company. What he's referring to is awkward guest blogging that essentially mimics the article marketing of old: bombarding mediocre content at every site on the web in...