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  1. How to Create Great Content: Start by Creating Content for Yourself

    This is because what often results from this kind of thinking is the kind of content we think has the potential to "go viral" which results in a torrent of ho-hum infographics, or, worse, we get wrapped up in creating content for an algorithm, or...

  2. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    NK: As an example, link-building has been a big part of SEO. With Link-building being one of the things under Google's microscope, all signs have been pointing to having to earn links by pushing out valuable and relevant content… content that...

  3. Defining Authorship: The Difference Between Contributors and Guest Authors

    At the same time that authorship has become a focus, Penguin has hit and completely changed how SEO professionals approach link building. The content is irrelevant; whatever link they are going to place won't be useful for the user, and likely won...