A few years ago, link builders never gave that kind of stuff a second thought – it's just how things worked. There's a lot of panic and turmoil right now in the world of link building, but there doesn't have to be – you just have to learn how to be...
As search engines have changed what they are looking for, the efforts we make as link builders have changed as well. Engineering a Link It is becoming more common for "link building" campaigns to be built containing efforts around social media...
With the rise of digital publicists – especially now that the group encompasses not only traditional PR firms, but also search marketing "outreachers" and "link builders" – brands need to be more careful than ever.
When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links. EDU Link Building Tactics You may need to get creative here too, in the event that a stand-alone interview isn’t link-worthy...
I'm much less paranoid about the ones we encounter doing discovery than I am about the ones that come to my link builders in a giant spreadsheet, unsolicited. Simply, a link (or site/blog/article) network is a group of sites that are connected.
He worked through the weekend contacting the link builders they used about taking down the spammy links. Although both tools did not show all of the site's links, it didn't take long to see a relatively big unnatural link problem.
SEO professionals and link builders largely take the path of least resistance here, but they aren't entirely to blame. A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to...
Many SEO professionals and link builders have found that HelpAReporter.com is a great way to get editorial coverage and even great editorial links for their clients. These examples and articles suggest that link builders and SEOs can draw...
That's the model of some link builders but I think asking questions can greatly improve what we do. I wish we'd see more case studies, but I know many link builders (myself included) have strict nondisclosure agreements with clients, so that limits...
Savvy link builders will have strategies for building out natural link profiles with a sprinkle of brand, product, and SEO keyword links. As more companies wake up to the integrated nature of the new SEO and recognize the link-building potential of...
With search engines constantly evolving and fighting obvious spam techniques, bloggers have been subject to a flood of guest post requests by link builders looking for white hat link building techniques.
JD: My first question for you is, SEO link builders know that, really, the four elements of links are quantity, quality, diversity, and velocity. What are some common mistakes that you see link builders making time and time again in a post-Penguin...
For link builders, 2012 may well be remembered as the year that link building truly changed forever. Analytics, that is, the analyzing of every possible aspect of every possible link so that we know every possible thing about the links that link...
While most link builders complain about Penguins and Pandas, I'm happy to say there has never been a better time to be in the business of helping great content get found. Imagine a world with no Google, no pay per click, no link-based rankings, no...
Many link builders have tried to manipulate this concept by buying links through paid guest posts where their rich anchor text links are buried in the middle of the post. The classic way that people have determined link value is by using Google...
Link builders need to step up and learn more about online marketing and SEO. As much as link building has been shaken up over the past year, many things have remained the same, and they're the same ideas and tactics that also worked years ago.
I don't think I'm alone here, and I believe this makes us less effective as content publicists/link builders. The reality as a content publicist (a.k.a.link builder) is that I think I need this messy social smorgasbord to do my job well.
Other times it is link builders that refuse to accept reality. A link is a link, right? Link One Link Two But just because a directory is indexed, does that mean it's OK to get a link from it? While talking with a Googler whom you might know, I was...
In a world without link builders or SEOs, the natural distribution of anchor text to a site might look something like this: With Penguin, it is likely that they manually built a list of article directories they did not like, crawled them...
Certain tactics are overused then abused then penalized, with link builders running around trying to undo damage from techniques that worked well but maybe weren't 100 percent safe ideas. Check out the sites that link to you and find the sites they...
