Not long ago, a client told me about a previous experience he had with a link builder. In the 10 or so years since the dawn of link building as we know it, we've: Many of us have drastically changed the way we build links since then, but those link...
That sums up what a great link builder can bring to a team. A link builder has to embrace many skills and as the pressure to get quality links grows, then the more skills they need to bring to solve problems.
Paddy Moogan is a well-known link builder who works for Distilled. It's written by someone who is obviously a damn fine link builder with real world experience, and that's the kind of thing we all need more of.
This would be done through the use of the URL Builder Tool which allows you to choose the campaign name, source, medium and other information for your URLs before you use them in link building or other campaigns.
You can use Google’s URL Builder Tool to put in the traffic source information that you want to use and build the campaign tag for the link URL. Demonstrating the ROI of link building is a tricky, tricky thing.
I'm only called a link builder because that's the industry term that stuck. Analytics, that is, the analyzing of every possible aspect of every possible link so that we know every possible thing about the links that link (or don't link) to us or to...
I don't need a PC to be a link builder. Today, everyone is a link builder, they just don't think of themselves that way, and unfortunately, many web marketers miss the real power of the The Big Change.
Day Link Builder Relationship Challenge This may mean having to re-evaluate your link acquisition strategy with your clients, to identify the collateral you can exchange with prospects, whether free samples and trials, exclusive offers, or expertise.
Twitter is a relationship builder, loyalty program, PR/news channel and customer service venue all in one, for socially savvy brands. Why would a fan of the brand go to Twitter and click on a link to access the site?
Google Analytics: Google URL Builder Piwik: Piwik URL Builder What if the visitor likes what they see but wants more info before filling out your form or clicking a buy link? A corresponding landing page containing a form or other actionable link...
So how can customer surveys make a link builder's life easier? The products customers aren’t buying suggests you should focus your link building on promoting them. Here’s a practical example. Several years ago, I was working on a project for an...
The reality as a content publicist (a.k.a.link builder) is that I think I need this messy social smorgasbord to do my job well. I don't think I'm alone here, and I believe this makes us less effective as content publicists/link builders.
I'm not sure if this is blatantly obvious or deeply profound or neither, I just know that as I prepare to enter my 19th year as a link builder, I continue to hear people talk about links as if they are objects.
For the black hat link builder, the lesson to take away from this is obvious: stop doing that. Google has always claimed to be able to find networks of bad links (link farms, etc) algorithmically, although many in the SEO community suspect that...
My supporting data is 18 years as a link builder and linking strategist for over 1,000 sites, and what I've learned looking through a few million rows of backlink URLs in spreadsheets. The reason (we think) a plausibly deniable link profile may...
Five Questions A Good Link Builder Should Be Able To Answer These posts were added gradually with a rather normal link velocity. The data was tracked and benchmarked through cognitiveSEO (disclaimer: I work for cognitiveSEO) to present the case, as...
But the days of being a half-assed link builder are over, and you'd better know what you're doing if you're going to take over responsibility for link building for another company's website. The ability to recognize the value of any given link is...
All this aside, with an informed link building strategy any link builder will actively seek to obtain links to the preferred URL particularly given that a 301 redirect doesn't pass the full "juice". The flow of authority passes through a link...
For any product manager, link builder, or marketer who needs to engage with key Twitter influencers (or users at any level), Percollate offers value. This writer’s first thought on hearing about the tool was “link building”.
As SEOs, you need to be the consensus builder. To save yourself and your company from this type of situation, it's important for SEOs to have that ethical approach to link building, and integrity plays a huge part here.
