Competing Santa sites, such as Claus.com and SantaClaus.com, don't have anywhere near the amount of links as northpole.com. Santa's Claus, a savvy Web marketer? Wouldn't the real Santa Claus want Claus.com to be number one?
In today's Link Love column, "Link Building Case Study: Santa Claus," Sage Lewis looks at a few Christmas sites that are labors of love -- illustrating that if you want links, you have to find something you truly love and build it on your site.
Donning a furry, red and white Santa Claus hat appropriate to the season and the frigid Chicago weather outside, Beal presented hands-on examples of "closing the loop. NOTE: Article links often change.
