Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next with his information-packed presentation on technical SEO. There were two main issues that Audette discussed when it comes to handling duplicate content.
I could talk about using PPC to build visibility for high-quality resources and content pieces, which can drive traffic and links. I could even talk about building out extensive long-tail campaigns for PPC, and how that keyword data can be fed into...
Build external links (and social mentions) at the category level, unless a single or set of product(s) is so important it rationalizes its own link development. It’s a mistake to focus off-page links on product-level URLs because it’s not scalable.
Maximizing Your CTR for SEO in Organic Results by Adam Audette How to Build Links with Infographics - SEOmoz Link Building Google Panda Update: Say Goodbye to Low-Quality Link Building by Kristi Hines
By and large it is still the same game today, but that early exposure to link building has given me a pretty wide perspective on the merits of various types of links over the long term. What about other types of links that, while they could be...
Quit Obsessing On Anchor Text Already by Adam Audette Editorial SEO Tactics for the Newsroom - Adam Sherk Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on...
Turns out, much of Google's problems started through link manipulation. Surely Google's foray into social media for additional signals of relevance is an attempt to dilute the over-abundance of link spam on the web, at least in part.
You can go really deep into the link profile alone. Content: Is there content, and does it have links? SEO teams working together build off one another's input in remarkable ways. Our countdown begins today with our No.column, which originally was...
SEO for Bing: Don't Ignore It by Adam Audette Google's social sitelinks include your friend's name, profile photo, and a links to their profile/content on social websites, such as Twitter, YouTube, or MySpace.
As mentioned above, both page and domain links will be important, but pay extra attention to page links. Doing this provides savvy SEOs with a clear view of what it will take to rank (be they external or internal links, content, site architecture...
Crawl, Index, Rank, Repeat: A Tactical SEO Framework by Adam Audette Viral Link Building: Build Links Quickly by Peter van der Graaf Build Links with a Killer Sales Promotion by Justilien Gaspard SEO Link Building is Just Like Business Development...
