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  1. Pick Up on Current Events for Link Building

    Attracting a lot of attention with your website is one of the best ways to build links. Getting attention from out of nowhere is always hard, but when you link your message to something that already receives a lot of attention it becomes much easier.

  2. So... You Think SEO Has Changed?

    Links are supposed to be a vote of relevancy based on the strength of the content that they link to. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those...

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    If you're just guest blogging to get links, he goes on to say, you're in bad company. What he's referring to is awkward guest blogging that essentially mimics the article marketing of old: bombarding mediocre content at every site on the web in...

  4. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    And once again, he stressed the importance of high quality natural links, that link to your great quality content. Yes, it can take longer to build those links that are harder to get, but they're more likely to stand the test of time, so I would...