Ego bait pieces (group interviews, "best of" lists, etc) From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. Your primary goal is links and nobody wants to link to your marketing...
Spend years developing high quality link-bait and become an Authority, and then disavow all the links from sites that Google doesn’t like (even though they voluntarily linked to you because of your great content).
Chris Dyson: For general link bait I'd create a fake product such as the "Turin Jockstrap" and paint a stain of Christ's face on an old jock strap (hilarity and heresy ensues with the Westboro Baptist church calling me a fag!
That could be turned into a great story or piece of link bait. This template for planning is simple yet extremely effective in helping your public relations and link building activities work together.
The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. One‐on‐one outreach for the one‐off link bait pieces has been getting increasingly harder and...
Publishing group interviews is akin to the spotlight feature (ego bait asset), but on a much grander scale. A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be...
Think “link bait” without the premeditated intention behind it. Have some fun and you might just come up with some unusual link prospects. If you were in the food industry analyzing who wrote and linked to this story would give you a healthy catch...
Created in early 2011, it was an immensely popular link bait, even scoring a link from Wired.com. As we kick off the new year, the most important thing you can do to help your SEO efforts is to bring about more diversity in your efforts, so...
Infographics as link bait.prediction: Analytics, that is, the analyzing of every possible aspect of every possible link so that we know every possible thing about the links that link (or don't link) to us or to our competitors, or to whatever site...
While the term link bait is perhaps overused, it is considered an acceptable activity by Google. Developing a community (best if done onsite) is perhaps the best link bait of all because the community starts to develop the content in ways no SEO...
Using content marketing as content bait is also not a good strategy long term – especially if you simply aim to use it to create a quick link or perceived win to replace SEO. So… you're now a content marketer and not a SEO practitioner.
Here goes: percent of content should be link bait percent should be optimized and opportunistic percent should be proactive and reactive experimentation While “link bait” often has negative connotations, we should simply understand it as content...
Here’s a really good one on how link bait resulted in a link from the New York Times from WordStream. Probably not, since we’re intrinsically driven to seek out social proof when making choices. It’s no different when hiring an SEO agency.
Bait [link bait] B - Backlink Profile, Blog Network, Bing, Blekko, Bait Image links are part of a natural link profile and can pass link juice, but they do not include anchor text as regular text links do.
Spotlight individual thought leaders: ego bait-type posts are a great way to connect with influencers in your niche, who in turn can help expose you and your company to their audience. Turn inquisitive emails from clients or notable comment...
Clever Link Bait Link bait is a tantalizing "content treat" that web visitors love so much they'll link to it via bookmarks, social shares, or blog posts. Fresh, unique content with an exceptional educational, entertaining or X-factor twist...
Getting into the link bait debate always gets controversial. In order to be link bait it also has to get links. It’s pretty clear that the predominant classification of the kind of content most frequently known as “link bait” is negative.
If there are no fish in the pond, no amount of bait in the world is going to catch you a fish. Who’s doing link building? Small-ish effort, but the client has no webmaster, copywriter, PR folks, link builder, etc.
The fact is, the vast majority of content is about as close to “link bait” as a zucchini is to a wagon wheel. Which one is link bait? So we may complain about the uglier side of "link bait" but it's those who respond to it, get angry about it, and...
Added as a scenario that may be considered a low-value user experience: Sites that “Bait and switch” the user, for example, redirect site visitors unexpectedly to unrelated domains. Sites driving users directly to a sign up or login page must...
