SEO News

Link Bait

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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. One‐on‐one outreach for the one‐off link bait pieces has been getting increasingly harder and...

  2. Creative Link Prospecting: Following a News Story

    Think “link bait” without the premeditated intention behind it. Have some fun and you might just come up with some unusual link prospects. If you were in the food industry analyzing who wrote and linked to this story would give you a healthy catch...

  3. Microsoft Updates Ad Policies on Relevance & Quality

    Added as a scenario that may be considered a low-value user experience: Sites that “Bait and switch” the user, for example, redirect site visitors unexpectedly to unrelated domains. Sites driving users directly to a sign up or login page must...

  4. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    This is potentially dangerous ground, however, and companies should proceed cautiously to ensure visitors aren't turned off or perceive a "bait and switch" technique. The overarching challenge that presents itself here is ensuring sufficient link...

  5. Tearing Apart Killer Marketing Tactics From Shark Week

    All in all, the opportunity to bait a lot of Facebook Likes seems to have swum right by them. A #SharkWeek hashtag is branded in the bio and there is a link to the main microsite. The link to official promo video for Shark Week 2011 “Show Me Your...