SEO News

Link Bait

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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Surveys can and should go much further than link bait. SEO professionals and link builders are increasingly taking on tasks that would normally be the territory of marketing consultants. Many have discovered that surveys can be a great source of...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Just like we saw the rise and fall of link bait, links in widgets, and the popularity of directory links, this can be added to the list of "past SEO techniques. Look at your metrics for guest blogs you have done in the past and measure the...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ego bait pieces (group interviews, "best of" lists, etc) From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. Your primary goal is links and nobody wants to link to your marketing...

  4. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. One‐on‐one outreach for the one‐off link bait pieces has been getting increasingly harder and...

  5. Creative Link Prospecting: Following a News Story

    Think “link bait” without the premeditated intention behind it. Have some fun and you might just come up with some unusual link prospects. If you were in the food industry analyzing who wrote and linked to this story would give you a healthy catch...