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  1. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Prior to recent updates, if you were to perform a similar typed search, let's say [call san diego zoo], the first result would be a link to the company's site: Baidu and Sogou recently launched their voice assistant applications this year.

  2. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    If your content can't answer those questions, then you should link to someone who can. Gone are the days when you needed to hoard your link equity. If the intention of your landing page is to sell your product then you need to write copy that will...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google applications, increasing the possibility that one might search for results via Google+, Google+Local, News, Offers, Voice, YouTube or one of many...

  4. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Link Assistant Add anchor text links on those pages back to the pages you're trying to rank higher, so you can pass pooled link equity and semantic relevance signals to them. Inbound linking: You can prioritize your inbound link building efforts to...

  5. Beware of Red Flags When Searching for SEO or Web Dev Services

    So your 10,000 links will get you future invoices from reputable SEO companies for a link detox. The domain name has aged 12 years and has accumulated 79,349 backlinks; the link profile looks good as the average trust flow of the backlinks is 41.

  6. Extortion SEO Sanctioned by Google

    OK, forget arbitraging Google ads and link building. Under the act, Goldman says, 'you can be aware of bad content, do nothing about it, and still not be liable for it,'" Eric Goldman, an assistant professor at the Santa Clara University School of...

  7. SearchDay | Killer PPC Ads: The Final Word

    The power of viral marketing for link building comes from going after a targeted audience. Viral Link Building: Size Doesn't Always Matter LINK LOVE Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be...

  8. Trademark Law - What Search Marketers Should Know, Part 1

    If it's a link from an algorithmic search result, then we will tell the trademark owner to deal directly with the site," says Eve Chaurand-Fraser, senior corporate counsel and online compliance officer with IAC Search or

  9. Search and the Law: Professor Eric Goldman

    When Link Building Is Pointless, Search Engine Land As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self...