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  1. Advanced Search Operator Tactics

    If you gain a better understanding of advanced search commands, you will definitely become a lot more resourceful when doing down-and-dirty site auditing, link prospecting, and competitor analysis. How To Be Awesome With It: This command can be...

  2. Link Prospector's Guide to the InAnchor Search Operator

    At the prompting of a colleague I recently began experimenting with the "inanchor" advanced search operator for link prospecting. Ways to Use InAnchor for Link Prospecting After experimenting, here are six ways I found for using the inanchor...

  3. How to Get Links from Journalists

    Assuming you've already identified the appropriate media through your link prospecting research and the relevant journalist, you now need to give them something that's going to make their product more interesting, temporal, and relevant to their...