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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    In fact, it's encouraged so you can get maximum value out of your keyword analysis and topic strategy efforts. Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both...

  2. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    About 80 percent of the time, we follow a similar SEO process that includes keyword research, competitive analysis, site structure analysis, link analysis, recommendations, etc. An analysis uncovered issues of duplicate content (same page on two...

  3. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    But you don't get there without constant analysis and optimization. After conducting this analysis we focused our conversion optimization on the lead gen form. The weak link in our ugly conversion process is the lead form itself.

  4. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    In addition, my analysis of sites hit by both Penguin 1.0 and 2.0 revealed many websites hit by malware, flagged as attack sites, etc. And based on my analysis of now 17 sites hit by Penguin, I can tell you that's exactly what I'm seeing.

  5. Here's What Google's Labeled Search Results Could Look Like in Europe

    V3 provides more additional analysis in "Lawyers see wisdom in Google’s search peace offerings". After the proposed change, "Shop for dslr camera on Google" now is clearly labeled "Google Shopping Results," with the Sponsored link located directly...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. Bing calls a search malware analysis "wrong". Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware...

  7. Driving Consumer Insights With Mobile Analytics

    Trend Analysis Trend analysis is just what you would think ‐ it's one step up from vanity metrics. For Retention, Trend analysis would cover the change in the number of loyal users over time. For Revenue, she talk about changes in average revenue...

  8. 4 Steps to Take After a Google Manual Penalty is Removed

    Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps in your backlink profile vs.your competition. After you have meticulously completed a link audit and followed all of the...