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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    However, Kim said he had high confidence in the data and its analysis, because the numbers between men and women "weren't even close. Another question the research attempted to answer was if there was a link between poor scores and poor performing...

  2. Your SEO Competition Isn't Who You Think It Is

    Here's the problem with not knowing who your online competition really is: Any subsequent competitive analysis – competitive backlink opportunities, keyword discovery, and even content strategy – will be misguided because you will be looking at...

  3. Google Analytics Content Reports: Understanding the Key Benefits

    Bounce Rate Analysis At a basic level, it can't differentiate between multiple links to the same level, but with the implementation Enhanced Link Attribution it can. The percentages are often shown a little further away that you image, and always...

  4. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  5. So... You Think SEO Has Changed?

    Ongoing Performance Analysis Ongoing Performance Analysis But ultimately the exercise of SEO performance analysis still has the same goals: Internal Link Structure Alignment I don't advocate obsessing over toolbar PageRank, but understanding how...