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  1. Driving Consumer Insights With Mobile Analytics

    There's a big link between engagement and revenue that you need to know about ‐ if apps can't generate engagement (i.e.if the app isn't being used, you're not going to be able to monetize). So if you're building an app for an iOS, Android, Windows...

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    In fact, here's what Google's Distinguished Engineer Matt Cutts said about it in my last interview with him, when I asked him if he felt the concept of link building was itself problematic: With this in mind, let's look at four link building...

  3. SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats

    And if you are just someone who has a shady agency with link wheels and blog rings and false directories “building links” that are easily detected with common Class C IP address blocks, or use of Google Analytics, so you can cash big checks before...