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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    For example, using "Excel like you've never seen it before" as a tag line to draw attention to a parallel offer. In his SES Denver presentation, "The Four Cornerstones of LinkedIn PPC Success," Brady said, "LinkedIn is a treasure, but you have to...

  2. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    So the ads won't display for someone searching for "cruise lines" but would display Hero ads for "Norwegian Cruise Line". Bing Ads is running Hero ads as a limited pilot with multiple big brands, also including Walt Disney World, Jaguar, Home Depot...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    This is a blow to organizations of all sizes included in the widespread adoption of Google Analytics to assess website performance and make informed decisions that relate to their bottom line. Or, will they need to invest more in display and PPC to...

  4. July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade?

    In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by July 22, 2013”. Advertisers worry that enhanced campaigns' mandatory mobile presence may increase the costs and...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    One of the easiest ways to do that is showing them how testing can affect the bottom line. You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC...