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  1. Demographics and Interests: Coming to a Google Analytics Profile Near You

    The code changes are fairly straightforward; we just need to replace one line of the script. The new line of script basically allows your tracking script to support the display targeting platform. To enable this feature, locate this line in your...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    This is a blow to organizations of all sizes included in the widespread adoption of Google Analytics to assess website performance and make informed decisions that relate to their bottom line. One item Google says has been missing from GA reporting...

  3. Remarketing Lists for Search Ads: 4 Smart Strategies

    You can (and sometimes should) adjust your ad texts to be more compelling based on what you know about the user, but expect your ads to get disapproved if you start verging close to the line. If they're searching again for a different item you...

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    The Google Catalogs dashboard has an Analytics tab which takes the publisher to a series of exportable line graphs showing activity on all of the publisher’s catalogs. Q: What is the distinction between the purple “Web (Organic)” line graph and the...