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  1. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    The Google Catalogs dashboard has an Analytics tab which takes the publisher to a series of exportable line graphs showing activity on all of the publisher’s catalogs. Q: What is the distinction between the purple “Web (Organic)” line graph and the...

  2. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    So, YouTube.com, which was the key driver of video viewing on Google Sites, accounting for more than 99 percent of the videos viewed on the property, can't sit on its lead, run a few plays into the line, and just kill the clock.

  3. Structured Data First Steps: Adding Schema Location Markup to Your Website

    You can eliminate the description as a line item to conserve space with little issue. If you'd like to add markup around your phone number, use a different tool, as right now Schema-Creator.org doesn’t have a line item for phone number under the...

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Tapping into influencers is quickly becoming a line item in many marketing programs, but brands and marketers are still trying to get the mix right. To have a clear line of communication. Once a consumer entered a store, it used to be that it was...

  5. How to Use QR Codes for Better Conversion Rates

    Tip: Consider promoting a "Buy Now" mobile option (similar to self-checkout), so customers don't have to wait in line. When" opportunities: Entering the location, seated at the location, waiting in line Barcode content: Direct link to check-in at...